Archive for Cloud

Grammar Correction Capabilities For Gmail and G Suite

Google has announced that it is rolling out new real-time, AI-powered spelling and grammar correction capabilities for G Suite users and personal Gmail accounts.

Real-Time, As-You-Type

The real-time, as-you-type spelling autocorrection is now available to all G Suite users and personal Gmail accounts, but the Grammar suggestion feature is only available to G Suite users.

Autocorrection Spelling

The new features use AI to spot and highlight mistakes with spelling and grammar, and even the use of tenses.

The autocorrection spelling feature uses coloured (red) squiggly underlines to highlight spelling mistakes, the mistakes can be auto-corrected, and the changes are temporarily underlined in grey so that you can see the difference between the two.

Grammar

The AI-powered grammar correction feature, which has previously been available in Google Docs, uses a squiggly blue line to highlight errors in grammar, and pop-ups appear to help make changes to the grammar and allow the user to mark them as correct or switch them back to how they were.

Default

The autocorrect spell-check feature has been added as a default and if users want to turn it off, they can do so by going to Gmail’s Settings > General and then turn off Grammar, Spelling, and Autocorrect.

Benefits

The benefits to users could be the ability to work smarter and faster, make a better impression with their communications, and learn more about correct spelling and grammar and use the knowledge to feel more confident in their writing over time.

Competition

These new features are, however, in competition with, and could affect profits for other third-party spelling and grammar services e.g. Grammarly which relies upon users opting to use an upgrade to a freemium service.

Texting To Blame?

Ofcom figures showing that teenagers, young adults and adults chose text-based communications as their preferred way of communication highlight one of the reasons why many people believe that mobile phone usage, with its reliance on auto-correct, is partly to blame for a decline in the standards of spelling and grammar that has necessitated a further need for more sophisticated AI-based tools.

What Does This Mean For Your Business?

For third-party spelling and grammar apps such as Grammarly, this move by Google could reduce the value of (and the perceived need for) their services.

For business users of Google’s services (G Suite and Gmail) these kinds of tools could help save time and improve the quality and consistency of their communications which in turn could positively reflect on their brands.

For Google, these new features could provide an improved experience for their users and add more loyalty and perceived value to Google’s range of services.

Some critics have, however, noted that these features could homogenise the way that we write, could raise privacy concerns, and that the AI technology could also be subject to bias in its suggestions.

Scientists Discover How To Store Data On Matter Smaller Than DNA

Scientists from Brown University are reported to have discovered how to store data on metabolic molecules, which are pieces of matter that are even smaller than DNA.

Storage In Artificial Metabolomes  

The results of the recent research announced on the Brown University website and published in the PLOS ONE journal describe how researchers have discovered a way to store/encode and retrieve kilobyte-scale image files from artificial metabolomes which are arrays of liquid mixtures containing sugars, amino acids and other types of small molecules.  Some of these small molecules are smaller and have greater information density than DNA.

According to the researchers, although DNA is best for encoding larger datasets, the small molecule metabolite data method has low latency so that data sets can be written and read quickly.  The small molecule method is, however, still slower than traditional computers.

DNA Storage Research Not New

Research into storing data in DNA is not new.  For example, back in 2013 scientists in Cambridge spelt out a collection of Shakespeare’s 154 sonnets in DNA.

Also, last September UK scientists developed a technique to enable them to store computer files on DNA.  Scientists from the European Bioinformatics Institute developed a method whereby the basis of digital data, which is made up of ones and zeros, is changed into their own code as Cs, Gs, and Ts.

This converted code was sent to a US laboratory, which turned the letter code into physical DNA so that it could act like an incredibly small hard drive. The laboratory used DNA synthesis machines to transform the code into physical material in a similar way to how an inkjet printer lays down ink on paper. The physical result was a tiny piece of dust with the vital digital data stored inside. An estimated 215 petabytes (215 million gigabytes) of data could be stored in a single gram of DNA.

Why?

The reasons for developing ways to store data in DNA and even smaller molecules are that we are generating vast quantities of data with no practical and cost-effective way to store it for the future.  For example, it is estimated that there are now 3 zettabytes (3000 billion bytes) of digital data, with more being generated all the time. Storage media such as hard disks are expensive and require a constant supply of expensive electricity, and even the best ‘no-power’ archiving materials e.g. magnetic tape degrade within a decade.

The advantages of DNA and smaller molecules for storage are that:

  • Sensitive data stored in DNA and other small molecules won’t be vulnerable to hacking.
  • Data stored in this way could survive in harsher climates and environments where traditional hardware can’t.
  • DNA provides a highly effective, ultra-compact space-saving solution, that doesn’t require large amounts of costly electricity.
  • DNA can keep for hundreds of thousands of years if kept in a cool, dry place. Data stored in DNA won’t degrade over time, and it can be decoded relatively easily.
  • DNA won’t become obsolete, and unlike other high-density approaches, new technologies can write and read large amounts of DNA in one go.

What Does This Mean For Your Business?

The incredible science involved in this could give businesses a way to store and back up vast amounts of data in a very convenient and secure way (safe from hackers) with dramatically reduced space, equipment, and electricity costs, and with the assurance that the data could be stored, without decay, for many thousands of years.  Some tech commentators have estimated that commercial DNA storage devices may be on shelves in the next few years.

You could be forgiven for thinking, however, that DNA storage of data sounds (and probably will be) expensive, and it may be the case that most businesses will be sticking to cloud storage for quite some time yet.

Visa Adopts Blockchain For Cross-Border, Bank To Bank B2B Payments

Visa is integrating blockchain technology with its core systems to enable participant businesses to make direct, cross-border, bank to bank payments to other corporate participants.

B2B Connect

The news system called Visa B2B Connect is being built using the Hyperledger Fabric framework from the Linux Foundation, and will mean that, rather than paying another corporate by cheque, automated clearing house or wire transfer, all of which require intermediary banks and exchanges, payments can be made directly and instantly from bank to bank of corporate customers.

This will mean cost and time savings, and the ability to pay and get paid 24-hours a day, regardless of location, local time differences, and other problematic traditional banking anomalies such as data truncation, payment delays and compliance issues.

Suite of APIs

The Visa B2B Connect system essentially provides a suite of Application Programming Interfaces (APIs) which allow participating banks to automate B2B, cross-border and cross-currency payments, by developing an end-to-end B2B payments solution to onboard customers, set up their suppliers, check Visa B2B Connect foreign exchange rates and submit payments. Alternatively, banks can choose to integrate just a subset of the APIs to address more specific needs e.g. checking on the status of certain payments through the Visa B2B Connect site.

Expansion Plans

Although the new system will only work for those corporates signed-up as participants to Visa’s pilot scheme, there are already plans to expand it so that it will cover more than 30 global trade corridors and 90 markets by the end of this year.

Benefits

The benefits that the blockchain-based B2B Connect system offers include cryptographically secured B2B transactions, transaction transparency and predictability, and the peace of mind and security of operating within a trusted network where all parties are known participants on a permissioned blockchain operated by Visa.

Blockchain Lacking Functionality

Recent research by Gartner showed that Only 11% of CIOs have deployed or are in short-term planning with blockchain, partly because of the fact that, at the moment, blockchain is a technology and not a complete, ready to use application, and therefore, lacks business-friendly features like a user interface, business logic, data persistence and interoperability mechanisms.

What Does This Mean For Your Business?

For corporates, Visa’s B2B Connect system appears to unlock some of the long-promised benefits of blockchain in terms of fast and easy cross-border payments, security, transparency, and the reassurance of a trusted name in the payments world.  Also, the fact that a suite of APIs are available to participants means that the system can be set up relatively easily, thereby tackling the issue (as highlighted by the Gartner research) of confusion among corporate tech heads about how best to incorporate blockchain and worries about there being few ready to use, complete applications available.

For smaller businesses the hope of being able to use blockchain to add value, reduce costs and gain competitive advantages is being boosted by a growing Blockchain as a Service (BaaS) market which offers the chance to deploy distributed ledgers without the cost or risk of deploying it in-house, and without needing to find in-house developers.  The cloud-based CRM platform ‘Salesforce’ for example, is adding a low code, blockchain-powered service that will allow enterprise users to share data with third parties in a secure, transparent, and auditable way.

Premium, Paid For Version Of Mozilla’s Firefox Planned

It has been reported that Mozilla will be introducing a (paid for) premium subscription-based Firefox service this October to run alongside the free, open-source Firefox browser.

Why?

Mozilla’s share of the (free) browser market has been squeezed by some heavy competition from Google’s Chrome browser and although the Firefox browser is present on many computers and is used to sell people services, it isn’t actually making Mozilla any money.  Also, Mozilla relies heavily on revenue that it receives from search companies that pay to be featured in the Firefox browser, with much of that money coming from its competitor Google. Mozilla, therefore, is looking to diversify and find a way to build its own additional independent revenue stream from the bundling of value-adding services that it already has.

What?

Reports indicate that the new paid for bundled service could include:

  • VPN bandwidth that exceeds what’s available (free) via Mozilla’s ProtonMail VPN partnership i.e. giving paying customers for its new service access to a premium level VPN bandwidth.
  • An as yet, unspecified allotment of secure cloud storage.

Other possible parts of the bundled subscription service could include (although this has not been confirmed):

  • Mozilla’s free file transfer service “Firefox Send”.
  • Mozilla’s password manager “Lockwise”.
  • Firefox Monitor, Mozilla’s service, similar to HaveIBeenPwned.com, which allows you to check whether your personal information has been compromised by any of the numerous data breaches.
  • The “Pocket” application, also known as “Read It Later” which helps with managing a reading list of articles from the Internet by letting you save web pages and videos to Pocket in just one click. Mozilla acquired this service in 2017, and it already has a Premium version available for $45 per year.
  • Tools from ‘Scroll’ (a start-up working with Mozilla) that could result in users of the new premium service getting access to certain news sites.

How Much?

Current reports indicate that the premium Firefox service could cost users around the $10 per month mark.

Still Free Firefox

Mozilla has announced that it won’t charge for existing Firefox features as part of its shift to offering subscription services and that the free Firefox browser will continue to run as normal.

What Does This Mean For Your Business?

For Mozilla, this offers a way to diversify and generate a stream of revenue that isn’t connected to Google and monetises the synergies that it can get from a bundle of some of the products and services that it already owns. It’s also another way to compete in a tough browser market where there is one very strong and dominant market leader that already monetises popular advertising services that display across other browsers and platforms.

For users, access to a premium level VPN bandwidth and secure cloud storage from a known and trusted brand may justify a monthly subscription, particularly with some of the other value-adding services that could be bundled in and may not have been tried businesses to date.

Trust Challenge For Online Sharing Services

The Global Trust Survey from service provider Jumio has revealed that a quarter of adults feel unsafe using online sharing services.

What Are Online Sharing Services?

Online sharing services refers to companies like Uber and Airbnb where multiple users can use technology to book and consume a shared offering (car and room sharing), and where those offering the service can increase the utilisation of an asset – both parties get value from the exchange. The so-called “sharing economy” also includes services such as crowdfunding, personal services, and video and audio streaming.

The Sharing Economy

The sharing economy is expected to grow to a massive $335 billion by 2020. For example, in just 11 years, Airbnb has grown from nothing to becoming a $30bn firm listing more than six million rooms, flats and houses in more than 81,000 cities across the globe. Figures show that, on average, two million people use an Airbnb property each night.

Trust Challenge Revealed

Jumio’s Global Trust Survey showed that even though online sharing services are growing, and have been with us for some time now, in the 30 days prior to the survey taking place, over 80% of UK adults said that they hadn’t used an online sharing service, and 25% of UK adults said that they felt “somewhat unsafe” or “not at all safe” when using online sharing services.

A key element in making shared services successful is trust, and recent global from PwC confirmed this where 89% of consumers agreed that the sharing economy marketplace is based on trust between providers and users.

Identity Verification Vital

One area uncovered by the Global Trust and Safety Survey which appears to be a challenge for shared services is proving and verifying identity.  For example, the survey found that 60% of users believe it is either ‘somewhat important’ or ‘very important’ for new users to undergo an identity check to prove that they are who they claim to be.

This is the reason why companies such as Lyft are rolling out continuous background checks and enhanced identity verification, and why Uber is updating its app to give an alert to riders to check the license plate, make, and model of the vehicle, and to confirm the name and picture of the driver.

What Does This Mean For Your Business?

Trust is something that takes a long time for a business to build, and it is a vital element in the success of shared services such as those where considerable risk (financial and, critically, personal risk) is involved. Trust is also something that can be very easily lost, sometimes in an instant or through one high profile incident involving that service e.g. the recent murder in the US of a student by a man posing as an Uber driver.

The results of the Global Trust Survey help to remind businesses that offer shared services that consumers need and want a layer of safety to help them feel comfortable in trying and using those services.  Companies can, therefore, help create an ecosystem of trust through the process of identity verification.

Proposed Legislation To Make IoT Devices More Secure

Digital Minister Margot James has proposed the introduction of legislation that could make internet-connected gadgets less vulnerable to attacks by hackers.

What’s The Problem?

Gartner predicts that there will be 14.2 billion ‘smart’, internet-connected devices in use worldwide by the end of 2019.  These devices include connected TVs, smart speakers and home appliances. In business settings, IoT devices can include elevators, doors, or whole heating and fire safety systems in office buildings.

The main security issue of many of these devices is that they have pre-set, default unchangeable passwords, and once these passwords have been discovered by cybercriminals the IoT devices can be hacked in order to steal personal data, spy on users or remotely take control of devices in order to misuse them.

Also, IoT devices are deployed in many systems that link to and are supplied by major utilities e.g. smart meters in homes. This means that a large-scale attack on these IoT systems could affect the economy.

New Law

The proposed new law to make IoT devices more secure, put forward by Digital Minister Margot James, would do two main things:

  • Force manufacturers to ensure that IoT devices come with unique passwords.
  • Introduce a new labelling system that tells customers how secure an IOT product is.

The idea is that products will have to satisfy certain requirements in order to get a label, such as:

  • Coming with a unique password by default.
  • Stating for how long security updates would be made available for the device.
  • Giving details of a public point of contact to whom cyber-security vulnerabilities may be disclosed.

Not Easy To Make IoT Devices Less Vulnerable

Even though legislation could put pressure on manufacturers to try harder to make IoT devices more secure, technical experts and commentators have pointed out that it is not easy for manufacturers to make internet-enabled/smart devices IoT devices secure because:

Adding security to household internet-enabled ‘commodity’ items costs money. This would have to be passed on to the customer in higher prices, but this would mean that the price would not be competitive. Therefore, it may be that security is being sacrificed to keep costs down – sell now and worry about security later.

Even if there is a security problem in a device, the firmware (the device’s software) is not always easy to update. There are also costs involved in doing so which manufacturers of lower-end devices may not be willing to incur.

With devices which are typically infrequent and long-lasting purchases e.g. white goods, we tend to keep them until they stop working, and we are unlikely to replace them because they have a security vulnerability that is not fully understood. As such these devices are likely to remain available to be used by cybercriminals for a long time.

What Does This Mean For Your Business?

Introducing legislation that only requires manufacturers to make relatively simple changes to make sure that smart devices come with unique passwords and are adequately labelled with safety and contact information sounds as though it shouldn’t be too costly or difficult.  The pressure of having, by law, to display a label that indicates how safe the item is could provide that extra motivation for manufacturers to make the changes and could be very helpful for security-conscious consumers.

The motivation for manufacturers to make the changes to the IoT devices will be even greater when faced with the prospect of retailers eventually being barred from selling products that don’t have a label, as is the plan with this proposed legislation.

The hope from cybersecurity experts and commentators is that the proposal isn’t watered-down before it becomes law.

New AI Feature For Microsoft Word Online To Improve Your Writing

The new ‘Ideas’ feature, an AI-powered editor in the cloud for Microsoft Word is intended to provide intelligent suggestions to make your writing more concise, readable, and inclusive.

Ideas

The new ‘Ideas’ feature, which is already being used with PowerPoint and Excel, is likely to be a value-adding improvement on traditional grammar and spelling checks because it is designed to help with the reading and writing of (online) Word documents.

The feature announced at Microsoft 2019 and scheduled for testing in June, will be able to follow along as you write, offer familiar fixes for spelling and grammatical errors, suggest improvements, be able to detect nuances in language and even suggest rewrites for tricky phrases or clunky paragraphs.

The Ideas feature will also be able to help with the reading of Word documents by, for example, providing estimated reading times, extracting key points, and decoding acronyms using data from the Microsoft Graph.

British Company Wins Google Money For AI

It’s not just Microsoft that’s making the news this week for its ongoing pursuit of augmenting its products and services with AI and machine learning.

British fact checking company Full Fact has just been named among the 20 winners of Google’s AI Impact Challenge.  The award will mean that they will receive a share of 19.1 million dollars worth of Google investment as well as consultation help and mentoring from Google.  The AI Impact Challenge from Google asked for organisations to submit ideas on how to use AI to help address societal challenges.  For Full Fact, this involved ideas about how to use AI to combat the kind of misinformation that affects millions of people’s health, safety and ability to participate in society, and is considered by many to be a threat to democracy in many countries.

What Does This Mean For Your Business?

The addition of an AI-powered, cloud-based enhancement to Microsoft’s online version of Word is considered to be the next, more intelligent step onwards from enhancements like predictive text.  It also offers Microsoft a way to compete with popular grammar programs such as Grammarly, and it will be interesting to see how such companies respond to Microsoft’s ‘Ideas’ feature.

The ‘Ideas’ feature is likely to be particularly good news for journalists and other writers as it will presumably be able to make the low-level composing work a little easier and may be able to save time and add value to their work.  It may even help Microsoft reach its aim of enabling people to design documents for maximum readability, and in doing so, make the workday more productive for many people.

One area where AI is predicted to offer some real promise in the near future is in the (cloud-based) cyber security market.  For example, the Visiongain ‘Artificial Intelligence in Cyber Security Market Report’ for 2019-2029 values the 2019 AI in cyber security market at $4.94bn.  Cloud-based cyber security that incorporates AI could prove to a cost-effective and affordable source of protection for SMEs and large enterprises.

School Enlists Chinese Help To Upgrade To Enhanced Wi-Fi

The Lytchett Minster School in Dorset recently made the news among IT commentators after demonstrating how it could overcome the connectivity challenges of its rural location, cut costs and increase efficiency by upgrading its on-site network with Chinese company TP-Link’s enhanced Wi-Fi.

Challenges

As recently featured by Computer Weekly, the school had to contend with a rural campus location and the resulting poor connectivity, next to a grade II listed 18th century manor house, and a rudimentary system of ageing individual home-user access points (APs) mounted in school corridors which required users to disconnect and reconnect when roaming around.   Also, the old wireless network was not voucher-based and was insecure (the pre-shared key could be compromised), which meant that staff had to reset each AP’s password individually (with remote authentication dial-in user service help) and users had to keep reconnecting each of their devices to the network.

As is the case with so many schools, Lytchett Minster School had to make its limited budget go as far as possible in the upgrade.  This meant the need to minimise price per AP and annual licensing fees while getting the best value, efficient and effective wireless infrastructure solution.

Requirements

It was decided that the most important requirements on the school’s list were power over Ethernet (PoE), Radius authentication, centralised management, provision of multiple service set identifiers (SSIDs) and voucher authentication.

TP-Link Chosen

The school chose Chinese company TP-Link to upgrade their on-site network based on features offered, value for money, and the fact that TP-Link builds its hardware itself instead of outsourcing and, therefore, doesn’t charge licensing fees.

Founded in 1996 by two brothers and based in Shenzhen, China, TP-Link is a manufacturer of computer networking products and is now the world’s number 1 provider of consumer Wi-Fi networking devices, shipping products to over 170 countries. 

Change

Changing to the upgraded, enhanced Wi-Fi meant that the old APs could be moved from corridors into classrooms for optimum performance and coverage. The changes to a better enhanced Wi-Fi network also meant that access control lists could issue users with vouchers that restricted network access at the subnet according to core user group, out of hours separate public access SSID could be offered to users of the school’s sports facilities, larger numbers of staff iPads and phones could be used for teaching, and special provisions could be made for the BYOD policy for  sixth form students.

The new system also enabled easier, centralised management of the network with data from each AP being displayed to the IT department on large screens, with no more need to perform network reboots (as these can happen automatically at 6 am every day to avoid disrupting lessons), and the ability to carry out all key tasks from a central interface.

What Does This Mean For Your Business?

This story is an example of how the potential of an organisation (a school in this case) was limited by poor Wi-Fi provision, partly due to its rural location and old, inadequate hardware. The school showed that today, it is possible for a school based in Dorset to choose a Chinese tech firm as a partner to deliver a business-class wireless network solution that meets all operational requirements within budget, and without the extra cost of ongoing licence fees. An enhanced Wi-Fi system of this kind also offers the convenience, transparency and ease of centralised control.

Large Rises in Amazon’s Web Services (AWS) Revenues, Fuelled By Public Cloud Demand

A massive 45% growth in the revenue of Amazon’s Web Services (AWS) in the fourth quarter has been fuelled by big profits in Amazon’s public cloud arm.

Beats Microsoft & Google In Cloud Infrastructure

The $7.4 billion cloud revenue, which is a jump 45% compared to the previous year, means that AWS is beating competitors Microsoft and Google in the market for cloud infrastructure.  These are the services that businesses and organisations use to outsource their computing and data storage needs.

To give some idea of the scale of the jump in revenue for AWS, these figures mean that it generated more operating income during 2018 than its North American retail operations, and that AWS generated the revenue through $25.65bn in sales (compared with the $141.3bn from North American retail operations).

Central To Success

The operating income for AWS in the quarter was $2.18 billion, accounted for 58% of Amazon’s overall operating income, although there was a slight decrease in AWS’s operating margin.

This means that the cloud business has become central to Amazon’s success in terms of revenue and profits.

More Cloud Regions

Amazon purchased two more new cloud computing regions online in 2018, and it says that it plans to open four new regions and 12 new availability zones within those regions by the first half of 2020.

The company widened its base of cloud customers last year, including some big-name sign-ups such as Santander, Korean Air and Amgen.

Not Fastest Growing

Even though AWS has seen significant growth in revenue, Microsoft’s cloud business is growing even faster.  For example, Azure cloud revenue grew by 76% in the latest quarter.

It is, however, perhaps to be expected that the revenue growth rate of a fast-growing company drops off as their revenue base swells e.g. AWS’s has dropped from 78% in 2015 to 42% during the third quarter of 2017.

What Does This Mean For Your Business?

Amazon is clearly a company that has grown very quickly and has diversified (far) beyond its online roots into many areas, including bricks-and-mortar stores (groceries and books), self-service stores in the US, and healthcare, as well as experimenting with innovative new ways to gain an edge in its core business e.g. drone and robot parcel deliveries.  Amazon’s Alexa virtual personal assistant technology and Echo voice-controlled devices have also proven to be very popular in the marketplace.

It hasn’t all been plain sailing though, with the company’s business practices coming under more scrutiny from UK, US, and EU regulators, as well the UK government.

In the business cloud market, AWS is showing strong growth in what is a highly profitable sector as more businesses look to outsource to the cloud, but many market analysts now predict slowing growth and higher spending for Amazon as it tries to compete and fight competitor challenges on many diverse fronts.

Windows 7 Activation Errors A Coincidence Says Microsoft

Just after the January update on 8th January, Windows 7 users began to experience activation errors, but Microsoft put the issues down to coincidence, despite admitting that it had reverted changes made to activation servers in the update in order to fix the problem.

What Is An Activation Error?

Windows Activation Technologies are used by Microsoft to help confirm that the copy of Windows 7 that is a user is running on their computer is genuine.  For example, the activation key is a 25-character code that is located on the Certificate of Authenticity label or on the proof of license label, and validation feature of Activation Technologies is the online process where users must verify that the copy of Windows 7 they’re running on their computer is activated correctly and is genuine.

An activation error, therefore, is when a user’s system wrongly notifies them that their copy of Windows is not genuine.

Which Update?

On 8th January, there was a monthly ‘Rollup’ security update for Windows 7 Service Pack 1, and Windows Server 2008 R2 Service Pack 1.  The update was designed to improve and fix certain issues with Windows 7 e.g. fixing a vulnerability known as ‘Speculative Store Bypass’, and adding security updates to Windows Kernel, Windows Storage and Filesystems, Windows Wireless Networking, and the Microsoft JET Database Engine.

Coincidence?

According to Microsoft, the fact that users received “Windows is not genuine”, and “Your computer might be running a counterfeit copy of Windows” notification at the same time as the January updates (KB4480960 and KB4480970) were introduced was simply a coincidence. Despite describing it as such, the problems were listed a table of “known issues in this update” on Microsoft’s support pages.

Reverted The Change

Microsoft announced on 9th January that it has fixed the issue by reverting the change that was made to Microsoft Activation and Validation servers.

What Does This Mean For Your Business?

For many Windows 7 users, the change meant a day of disruption on the Tuesday of the first full week back after the Christmas and New Year break.  For many of these users however, this appears to be one more in a long line of incidents, nudges and pointers that look like they’re designed to encourage them to finally make the switch over to Microsoft’s Windows 10 and its SaaS model. Microsoft ended its mainstream support for Windows 7 on January 13th, 2015, and the extended support will only continue until January 14th, 2020, after which time Microsoft says on its website that users can “keep the good times rolling by moving to Windows 10”.